About
Anthe is the Los Angeles-based branding & design studio, specializing in defining simple and clear brand images through elegant problem-solving.
We admire simplicity yet strive to capture a brand’s integral value in our design. Our craft is blending art and idea-driven thinking into an elegantly cohesive design – one that is functionally, aesthetically, and emotionally intact.
YOUNEE LEE
Founder & Creative Director
Fluent in the visual language, Younee Lee is an artist, designer, director, and entrepreneur, actively broadening her reach with intuition and mastery through experience. To categorize her work in design and to further develop her craft, she established Anthe in 2014.
With the knowledge and cultural exposure she gained in South Korea, Japan, and the U.S., she has been creating unconventional yet globally balanced designs in fields ranging from in-house design to creative agencies and start-ups. Her work has also been recognized by the Art Director’s Club, a renowned organization that annually awards excellence in design.
Recently, she has been collaborating with creative entrepreneurs from the beauty industry. Among these, Hanacure and O.R.G Skincare, with whom she was fully involved in the branding and design process, have successfully grown to iconic status. She seeks to shape Anthe into a brand incubator, building holistic brands with entrepreneurs from diverse markets.
EDUCATION
— Art Center College of Design
BFA, Graphic Design
— Keimyung University
Certification, Visual Communication Design
— Kansai Gaidai University
Asian Art
See more detail at Linkedin
See her art work at roundyon.com
Simple and Clear
Simplicity is reached through elegant problem-solving. The creative process can be distilled into a series of subtle refinements. We take a multi-dimensional brand personality and through countless shifts extract a simple and clear solution.
To complicate is simple; to simplify is complicated. – Bruno Munari
Stay Small
We intentionally maintain our boutique scale to produce tailor-made solutions, not cut-and-dry templates. Our process is marked by personal involvement, which takes time but allows much room for creativity. Each project is matched with a team hand-picked out of our eclectic pool of independent creatives. We organize the right teams with the right mix of expertise to work efficiently and with creative impact.
Idea-Driven
Our approach is strictly based on ideas. First, we explore the business from all angles, then conceptualize and visualize the personality of the brand or contents. From idea to identity, our focus is to create functionally meaningful design using carefully selected visual elements.
Design as Art
Each of our designs is interwoven with artistic value to build an aesthetic, emotional connection that enriches our daily lives. We believe there is intrinsic beauty in everything, and we want to share what we see using refined visual language. Our pursuit of purity and elegance allows us to craft a poetic expression of the brand’s core values.