O.R.G Skincare is an LA-based beauty brand that develops easy and simple, yet highly effective, skincare solutions inspired by Asian beauty traditions. Anthe created a brand identity and packaging system for O.R.G Skincare that best reflect their contemporary, approachable, and vibrant tone of voice. The color-coded pattern system employed in both the brand identity and packaging design can easily be expanded to other marketing collaterals.  

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