Pinkbee's, a sub-brand of Pinkberry, has a visual identity that tactfully features its premium, low-fat ice cream made with organic milk. Anthe worked directly with Pinkberry's co-founder, Shelly Hwang, to develop Pinkbee's entire system, including the logo, naming, typography, color palette, copywriting, and promotional collateral, to elevate the brand while maintaining a strong connection to its parent brand.